Insurtech leader, UnderwriteMe, has reached an agreement to add Vitality products to its Protection Platform system. It’s a significant addition to the brands already onboard, and distributors that use the Protection Platform now have access to more protection products for their clients.

UnderwriteMe’s Nilesh Patel, Head of Sales and Marketing, said, “We’re delighted to be working closely with the team at Vitality and to add this product range to our Protection Platform. Our aim is to give advisers and customers even more choice by constantly increasing the number of insurer brands on the Platform and the products we offer.   We are now able to provide “buy now” instant underwriting decisions for up to 80%² of all protection cases. Bringing such a strong and much-loved brand as Vitality onboard is a really exciting moment for us and our distribution partners.”

The addition of Vitality gives the Protection Platform 15 Insurer brands and will initially provide access to the following Vitality products:

• Life Cover
• Optimised¹ Life Cover
• Life and CI Cover (Life and Serious Illness Cover)
• Optimised Life and CI Cover (Optimised Life and Serious Illness Cover)
• Critical Illness Cover (Serious Illness Cover)
• Optimised Critical Illness Cover (Optimised Serious Illness Cover)

Justin Taurog – Managing Director, VitalityLife & VitalityInvest said: “We are delighted advisers will now be able to find Vitality Life Cover and Serious Illness Cover on UnderwriteMe. We look forward to working with UnderwriteMe on our joint mission of making it simpler and faster to access protection.”